Colgate Total Display Drive POS
- 3 hours ago
- 2 min read
Driving In-Store Impact for a Major FMCG Relaunch
A premium custom POS activation designed to disrupt the aisle, reinforce brand trust, and support the Australian relaunch of Colgate Total.
đź›’ FMCG Retail Activation
🏪 National Retail Launch Support
📦 Custom Structural POS Design
✨ Premium Laminated Finish
🎯 Shopper Conversion Focused
When Colgate-Palmolive launched the new Colgate Total Active Prevention Formula in Australia, the challenge was clear.
Create a point-of-sale activation that could cut through a crowded FMCG environment, command attention instantly, and reinforce the premium positioning of one of the world’s most recognised oral care brands.
Pegasus Media & Logistics delivered a bespoke structural display designed to do exactly that.
THE CHALLENGE
Standing Out in One of Retail’s Most Competitive Categories
Supermarket environments are built for speed, convenience, and high competition.
The activation needed to:
Disrupt shopper flow
Create strong visual presence
Support product education and awareness
Present the relaunch with premium brand confidence
Be practical for retailer deployment
Maintain durability throughout campaign execution
THE SOLUTION
Bespoke Structural POS Built for Visibility
Pegasus created a custom-engineered floor display that transformed Colgate’s campaign assets into a physical retail experience.
Features included:
Bold branded structural design
Premium laminated board construction
Precision die-cut branding
Hero SKU display shelving
Reinforced internal structure
Easy-to-assemble deployment format
The design balanced aesthetic impact with functional retail practicality.
“Designed to disrupt the aisle and convert shopper attention into purchase.”
EXECUTION
Precision Craftsmanship Meets Commercial Functionality
The project required more than creative execution.
It demanded:
Structural Engineering: Secure product display with retail-ready durability.
Premium Print Finishing: Clean presentation aligned with Colgate’s global premium standards.
Retail Practicality: Simple assembly and intuitive deployment.
Brand Fidelity: Faithful translation of Colgate’s campaign identity into 3D form.
RESULTS
Supporting Retail Performance
Campaign outcomes included:
âś” Strong in-store visibility
âś” Positive retailer feedback
âś” Enhanced shopper engagement
âś” Successful support of national relaunch campaign
âś” Contribution to strong organic sales performance
OUTCOME
A Brand Experience Built at the Point of Purchase
This activation reinforced the continued power of physical retail marketing.
By combining design, print production, and structural ingenuity, Pegasus delivered a POS solution that turned shelf presence into shopper action.
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