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Driving In-Store Impact for a Major FMCG Relaunch A premium custom POS activation designed to disrupt the aisle, reinforce brand trust, and support the Australian relaunch of Colgate Total. 🛒 FMCG Retail Activation 🏪 National Retail Launch Support 📦 Custom Structural POS Design ✨ Premium Laminated Finish 🎯 Shopper Conversion Focused When Colgate-Palmolive launched the new Colgate Total Active Prevention Formula in Australia, the challenge was clear. Create a point-of-sale

An immersive retail and cinema activation designed to stop foot traffic, spark social sharing, and turn movie anticipation into a real-world brand experience. 📍 Retail & Cinema Activation 🎯 Family / Entertainment Audience 📦 Sustainable Structural Cardboard Build 📱 Interactive QR Competition Mechanic ✨ High-Impact Photo Opportunity Experience When Universal Pictures prepared to launch The Minecraft Movie, they needed more than traditional point-of-sale. The brief calle